There are different opinions about when the well-known term “Sustainability” began to be used. Some believe that it was in the late 1960s/early 1970s, when it was primarily the environmental movements who used this concept based on the principles that technology and economics should be closely linked to the environment. Others believe that it was only really defined in connection with the Brundtland Report in 1987, where it is simply stated that “Sustainability is what gives people and the environment the best conditions, without damaging future generations’ ability to meet their needs.”

So what is it really – sustainability – and how can we act sustainably? According to the UN, the definition of sustainability is “a development in which the fulfilment of the needs of present generations does not occur at the expense of future generations’ ability to meet their needs.” Sustainability means, therefore, that you should live on the earth in a way that does not adversely impact on others, either now or in the future. In other words, “The Earth is only loaned to us. It does not have unlimited resources, so take care of them and take responsibility. There are consequences to your actions”.

Sustainable development and Aage Vestergaard Larsen A/S

Sustainable development is no longer “just” a vision of the future, but a necessity. The change processes that we initiate/develop as a society must take account of climate change, natural resource depletion, pollution and loss of nature.

Technological development has opened the way for many new opportunities to improve production and living conditions for future generations. Here at Aage Vestergaard Larsen A/S, it is vital for us to invest in sustainable production and that we produce recycled plastic of such high quality that it can be recycled again and again – because that is REAL sustainability.